Wednesday, November 24, 2010

I Don't Want To See You Like This

In case you missed it here’s the official video for The Joy Formidable’s latest offering I Don’t Want To See You Like This. Like all their previous singles it’s a multiple orgasm of a pop experience. Apparently Mold’s finest shot their vid on the Gower between rain showers. And Ritzy looks just great done up as a triffid or a wood nymph or whatever she is meant to be. In days of yore when the music industry was less fractured than it is today this band would have been massive. They may yet be. Their debut album proper, The Big Roar, is set for release in January 2011. Can’t wait.