Friday, September 20, 2013

Mae Heroin Yn Eich Anrheithio Chi

The Heroin Screws You Up ad campaign of the mid-'80s was aimed specifically at teenagers. Appealing to that age group's sense of narcissism the adverts emphasised not the negative psychological ramifications of taking the drug but rather its adverse physical effects. This included the causing of a bad complexion. Heroin's cheek-bone enhancing qualities were not mentioned. Ironically, lots of teenagers thought the actors used in the ad campaign looked pretty cool in a wasted kind of a way and turned the posters into pin-ups. Heroin Screws You Up was translated into Welsh as Mae Heroin Yn Eich Anrheithio Chi, which means: heroin ravages you.